I was visiting another book blogger’s site when I observed a bulleted point: “I don’t participate in book tours and other forms of spam.”
That was my reaction: Oh. And then I had a kind of “oh?” reaction.
I can understand that some people might consider seeing release blitzes as a form of spam A book comes out and all of a sudden your reader page or inbox has posts about a book you’ve never seen before and you wonder, why is that post here? What is it trying to accomplish? And you decide that it must be spam because it’s obviously trying to sell that book.
And this is partly true.
Many of the release blitzes and cover reveals you will see on most book blogs are typically for Indie books. Indie authors (nor small publishing companies, for that matter) do not have the deep pockets that the top 5 publishers have. An Indie writer is hoping that word-of-mouth and blog or other social media posts will attract readers to their book. So they pay money to PR companies who hopefully will make beautiful or tantalizing teasers to attract the attention of the people who read blog, FB, twitter, or Instagram posts.
Strangely enough many book bloggers take the time to share these posts free-of-charge. We support Indie writers and small publishing companies this way. We get the word out for fellow writers or favorite writers and we share with our friends, readers, followers, one of our favorite things: books. And most of us don’t earn a single thing from it except for satisfaction and maybe an Indie ARC once in a while.
To Indie authors, however, these posts may help to get their name known, their book read, all against a great deal of odds.
Thanks for reading and tell me what you think. Do you consider release blitzes and cover reveals spam? Do you see them as nuisances? If you’re an Indie writer, do you use them? Do they help?
Categories: book blogger